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Socioboard

Socioboard

Self-Hosted

Social media management & content marketing platform

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Updated Sep 1, 2025
Socioboard screenshot

Overview

Discover what makes Socioboard powerful

Socioboard is a self‑hosted, end‑to‑end social media orchestration platform that abstracts the complexities of multi‑channel publishing, analytics, and team collaboration. From a developer’s standpoint it is essentially a **micro‑service architecture** built on top of the LAMP stack, with optional Node.js components for real‑time features. The core engine runs on **PHP 8.x** and leverages the **Laravel framework** for routing, dependency injection, and ORM via Eloquent. Background jobs are queued with **Redis**, while the front‑end is a SPA powered by **Vue.js** and **BootstrapVue**, ensuring a responsive, single‑page experience for content planners. All data is persisted in **MySQL 8** (or MariaDB), with optional PostgreSQL support for advanced analytical queries.

Social Account Aggregation

Scheduling Engine

Analytics & Reporting

RSS & Content Curation

Overview

Socioboard is a self‑hosted, end‑to‑end social media orchestration platform that abstracts the complexities of multi‑channel publishing, analytics, and team collaboration. From a developer’s standpoint it is essentially a micro‑service architecture built on top of the LAMP stack, with optional Node.js components for real‑time features. The core engine runs on PHP 8.x and leverages the Laravel framework for routing, dependency injection, and ORM via Eloquent. Background jobs are queued with Redis, while the front‑end is a SPA powered by Vue.js and BootstrapVue, ensuring a responsive, single‑page experience for content planners. All data is persisted in MySQL 8 (or MariaDB), with optional PostgreSQL support for advanced analytical queries.

Key Features & APIs

  • Social Account Aggregation – OAuth2 integration with Facebook, Twitter, LinkedIn, Instagram, YouTube, and more. The platform exposes a RESTful API (/api/v1/accounts) that lets developers create, update, and delete social credentials programmatically.
  • Scheduling Engine – A cron‑driven scheduler that respects platform posting limits and time zones. Developers can hook into the scheduling pipeline via webhooks (/api/v1/webhooks/schedule) to trigger external workflows when a post is queued or published.
  • Analytics & Reporting – Real‑time dashboards pull data from the social APIs and store metrics in a timeseries table. The API (/api/v1/reports) supports custom query parameters (date ranges, metrics, dimensions) and returns JSON or CSV payloads for downstream BI tools.
  • RSS & Content Curation – RSS feeds are ingested into a queue, parsed with PHP’s SimpleXML, and surfaced via the /api/v1/rss endpoint. Filters can be applied server‑side to reduce noise before ingestion.
  • Team Collaboration – Role‑based access control (RBAC) is implemented using Laravel’s Gates. The /api/v1/tasks endpoint allows assignment, status updates, and comment threads. Slack and email notifications are configurable via webhook URLs.

Architecture & Deployment

Socioboard’s architecture is deliberately modular. The core service (PHP/Laravel) communicates with a Redis queue for asynchronous jobs, while the Vue.js SPA consumes the same API endpoints. For production deployments, Docker Compose is recommended: a docker-compose.yml defines services for web, app, db, and redis. Kubernetes manifests are available in the repository for high‑availability clusters, with Helm charts that expose configurable resource limits and persistent volume claims.

The platform supports horizontal scaling of the web tier behind a load balancer, while Redis can be clustered for queue throughput. MySQL is the default database but the schema is PostgreSQL‑compatible, allowing developers to choose their preferred relational engine. The codebase follows PSR‑4 autoloading, making it straightforward to extend with custom modules or plugins.

Integration & Extensibility

Socioboard is designed for extensibility. Developers can:

  • Write custom plugins by adding a PHP class that implements the SocialBoard\PluginInterface. The plugin is discovered at runtime and can hook into events such as post_published or report_generated.
  • Consume the public API for embedding scheduling widgets into third‑party dashboards or mobile apps.
  • Register webhooks to notify external services (e.g., Slack, Zapier) when specific actions occur.
  • Leverage the CLI Artisan commands (socioboard:sync, socioboard:report) for scheduled tasks or integration scripts.

The open‑source nature of the platform means that any new feature—be it a new social network connector or an advanced sentiment analysis module—can be merged into the main branch after passing CI tests.

Developer Experience

The documentation is hosted in Markdown within the repository, covering installation, configuration, and API usage. A dedicated Swagger UI is available at /api/docs, providing interactive exploration of endpoints. The community forum and GitHub Issues channel are active, with contributors frequently reviewing pull requests and addressing bugs. Licensing is MIT, allowing unrestricted use in commercial projects without copyleft constraints.

Use Cases

  • Digital Agencies: Consolidate all client accounts in a single dashboard, automate cross‑posting, and generate custom performance reports for quarterly reviews.
  • Enterprise Marketing: Enforce brand guidelines via role‑based publishing permissions, schedule posts around global time zones, and integrate with internal BI tools for unified analytics.
  • E‑commerce: Auto‑publish product updates to social channels, trigger email alerts on high engagement posts, and track ROI via API‑driven dashboards.
  • Open‑Source Projects: Host a lightweight self‑managed social hub for community engagement, leveraging the RSS feed feature to surface blog posts and release notes.

Advantages Over Alternatives

  • Full Control: Self‑hosting eliminates reliance on third‑party SaaS, giving developers control over data residency and compliance.
  • Extensible Architecture: Plugin system and open API enable rapid feature extension without waiting for vendor releases.
  • Performance & Scalability: Built on proven PHP/Laravel stack with Redis queues, the platform handles thousands of scheduled posts per day when scaled horizontally.
  • Cost‑Effective Licensing: MIT license and no subscription fees reduce total cost

Open SourceReady to get started?

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