HubSpot MCP Server

HubSpot MCP Server

The HubSpot MCP Server bridges the gap between conversational AI assistants and the HubSpot CRM ecosystem. By exposing a rich set of tools that mirror common HubSpot API endpoints, it allows AI agents to perform core CRM operations—such as creating contacts or retrieving engagement histories—directly from the chat interface. This eliminates the need for developers to build custom integrations or write repetitive API calls, enabling rapid prototyping and streamlined workflows.

At its core, the server offers a suite of intuitive actions: create or update contacts and companies; fetch detailed company activity timelines; pull recent engagement data across the entire HubSpot instance; and list recently active contacts or companies. Each tool is wrapped in a straightforward MCP schema, making it easy for an assistant to translate natural language prompts into concrete API requests. The result is a seamless, real‑time data experience where the assistant can access up‑to‑date information without leaving the conversation.

Key capabilities include secure token authentication (leveraging HubSpot’s OAuth‑style access tokens), real‑time data retrieval, and an extensible design that lets developers add new API endpoints as needed. The server also supports Server‑Sent Events (SSE) with optional authentication via the package, ensuring that only authorized clients can stream data. This combination of security and flexibility makes it suitable for both internal tooling and customer‑facing applications.

Typical use cases span sales enablement, marketing automation, and customer support. For example, a sales rep can ask the AI to “create a new contact for John Doe with email john@example.com” and see the result instantly, or a marketer can request “list all companies that engaged in the last week” to surface targets for outreach. Customer support agents can pull engagement timelines to quickly understand a client’s history before initiating contact.

By integrating directly into AI workflows, the HubSpot MCP Server empowers developers to build conversational experiences that are both powerful and data‑driven. Its clear, modular toolset, combined with secure authentication and real‑time capabilities, provides a standout solution for teams looking to harness HubSpot data through intelligent assistants.