Rebrandly MCP Server

Rebrandly MCP Server – Short‑URL Generation Made Easy

The Rebrandly MCP server solves a common pain point for developers building AI‑powered workflows: the need to create branded, trackable short URLs on demand. Instead of hardcoding link‑shortening logic or calling the Rebrandly API directly from an assistant’s code, this server exposes a single, well‑defined tool that Claude or any MCP‑compatible client can invoke with minimal effort. By turning the Rebrandly service into a first‑class MCP resource, teams can embed link creation seamlessly into conversational flows, marketing automation scripts, or data‑driven dashboards.

At its core, the server implements a single tool named . When called, it forwards the user’s parameters to Rebrandly’s REST API and returns a fully‑qualified short URL. The tool accepts four parameters:

• (required) – the long URL to shorten.
• (optional) – an identifier for multi‑workspace accounts, enabling context‑aware link generation.
• (optional) – a custom slug for the short link, useful for branding or tracking.
• (optional) – a human‑readable title that appears in Rebrandly’s dashboard.

This simplicity is intentional. Developers can call the tool with a single JSON payload, and the server handles authentication (via an environment variable) and error handling internally. The result is a clean, predictable response that can be parsed or displayed directly by the assistant.

Typical use cases include:

• Marketing automation – automatically generating branded short links for campaign URLs, then embedding them in email templates or social posts.
• Analytics pipelines – enriching datasets with short URLs that carry click‑tracking metadata, all while keeping the codebase free of API keys.
• Content creation – allowing writers or designers to request short links during a conversation, with the assistant returning a ready‑to‑use URL.
• Rapid prototyping – quickly testing link behaviour in a sandboxed environment without writing wrapper code.

Integration with AI workflows is straightforward. In Claude Desktop, the server is registered via a simple configuration block that specifies the executable path and environment variables. Once connected, any prompt that includes a request for a short URL can trigger the tool automatically. The assistant then receives the shortened link as part of its response, enabling smooth, conversational interactions that include real‑time URL generation.

What sets this MCP server apart is its focused scope and zero‑code integration model. By abstracting away the Rebrandly API details, it lets developers and data scientists concentrate on higher‑level logic—whether that’s building a chatbot, orchestrating a marketing campaign, or generating shareable links on the fly. The result is a lightweight, Go‑based service that scales with your needs and fits neatly into any MCP‑enabled ecosystem.