Adspirer MCP Server

Overview

The Ads Manager MCP server for Claude bridges the gap between complex advertising platforms and conversational AI, allowing marketers to manage their campaigns entirely within a chat interface. By exposing Amazon Ads data through the Model Context Protocol, the server lets Claude retrieve performance metrics, create new campaigns, and adjust bids or budgets without requiring users to log into separate dashboards. This streamlines workflow, reduces context switching, and enables rapid decision‑making directly from natural language queries.

At its core, the server translates simple conversational commands into authenticated API calls to Adspirer’s backend, which in turn communicates with the underlying advertising platforms. When a user asks Claude for “Show me a chart of my best performing keywords,” the server fetches keyword data, generates an interactive visualization, and returns it to Claude for display. The same mechanism handles bid adjustments, budget reallocations, or the creation of new Sponsored Products campaigns, all triggered by a single sentence. This tight integration turns Claude into an ad‑management assistant that can surface insights, recommend optimizations, and execute changes in real time.

Key capabilities include:

• Performance analysis – Query campaign ROAS, spend trends, and click‑through rates across any supported platform.
• Campaign orchestration – Create, pause, or delete campaigns and ad groups with conversational prompts.
• Dynamic budgeting – Adjust budgets or bids on the fly, receiving instant feedback on projected spend.
• Alerting – Receive proactive notifications when a campaign falls below performance thresholds.
• Visualization – Generate interactive charts and tables that Claude can embed in the chat, providing a quick visual context for decisions.

Real‑world scenarios benefit marketers who need to respond swiftly to market shifts. A seasonal promotion can be launched within minutes of a new product announcement, or a low‑performing ad set can be reallocated overnight based on Claude’s insights. The server is especially valuable for teams that rely heavily on AI to surface actionable intelligence, as it eliminates the need for manual data extraction or spreadsheet manipulation.

Integration is straightforward: developers add the MCP server to their Claude Desktop configuration, supply an Adspirer API key, and start issuing natural language commands. The server then handles authentication, data retrieval, and response formatting behind the scenes. Because it follows the MCP specification, any Claude-compatible client can consume these capabilities, making the solution extensible across different AI assistants or custom front‑ends. Unique advantages include real‑time bid adjustments, platform‑agnostic support (Amazon Ads currently with plans for Walmart, Meta, and Google), and a single conversational interface that unifies monitoring, analysis, and execution—all powered by the same AI model.